Check Page Authority to see if one page has a higher PA than the other using Open Site Explorer, then set up a 301 redirect from the duplicate page to the original page. If you monitor crawlbot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the. com” “999-999-9999” “about” “review”. Obtainability: Bots’ ability to access information and parse your content. Emotional content page titles. As we all know Google and Bing have confirmed the effects of social links on search engine rankings. The first step to using Google Analytics to assess cross-browser compatibility is to take a look at the relative bounce rates of the different browsers your readers are using to view your website. Check the site speed for mobile devices. Click on it, and you'll see something like this: On the far-right, under the main header, click on " [+] Create new list. There are three general ways to make log analysis easier in SEO or any other context: Do-it-yourself in Excel. Here are some examples of the content we used:Launch and market the page. That’s obviously the worst-case scenario, but if you’re in a budget-conscious, SEO-immature company, failing to stay relevant and communicate those changes effectively. I really want to rank #1 for "SEO" because Moz offers SEO software. I also highly recommend skimming through SEO Alltop, as it lets me quickly review anything from the longer tail of. There’s very specific updates — like the Page Experience Update or Mobile-Friendly Update — which tend to be announced well in advance, provide very specific information on how the ranking factor will work, and finally arrive as a slight anti-climax. The first one is to exclude bots and spiders. Important information architecture best practices. 3. Overall, we measured an estimated 12% drop in traffic for all affected pages after losing featured snippets (95% confidence level). It's self-reinforcing. Path 1: Leverage a megabrand. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to order the video bundle !Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. To do this, log in to Google Analytics, and then create a new custom report that includes the following parameters: “Browsers,” “Unique. " They get 0 points if they aren't the winner. Every single snippet was taken from a page that was good enough to rank in the top 10 organic positions. Long sleeves - opt for comfort if you tend to get a bit chilly in office buildings and conference centers. Got a burning. When you link out, it creates a signal to other websites and content creators that you're a willing participant in the web's natural linking environment and not a closed-off community or purely self-referential, pompous know-it-all. One in particular to note that is different from the web is the Top Charts in an app store. Conclusion / The TL;DR bit. Over time, these distinctions have become little more than caricatures, cartoon villains and heroes that only exist in our individual imaginations, usually embellished to suit our marketing agendas. Next, I’m going to share some of the fantastic responses and expand upon them. 12. 2. Her knowledge and generosity has helped marketers for many years, and now it's our turn to return the favor. This method requires programming skills and good understanding of web servers and the HTTP protocol. Inside Moz HQ. For example, if you want to write about health but you want to be more specific, you can narrow it down to healthy food, and then maybe vegan food. 1. It's someone else's network. Don’t settle for average CTRs. Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz -What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. Click on the whiteboard image above to open a high resolution version in a new tab!I posted a few repeated tweets requesting the following: You have 140 characters to give your best digital marketing / SEO and client management advice. 4 simple steps to becoming a seaworthy Barnacle Marketer. Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Find something to improve. 307 are both very strong correlation scores in an environment as complex as organic search. This is especially important when it comes to B2B businesses as you have individuals from many different roles exploring your site, providing input and ultimately making critical decisions. Google+ is a both a visual and a text medium, so make them both count! Don't be afraid of writing longer posts. Every test should be repeatable and repeated multiple times. So the people you plug in here should tend to be competitors that tend to target the same audiences. Image by Dominic Alves. Power supply for your laptop - stay charged so you don't miss a thing. SEO Tools. 1. But once you have the list of the issues, you might not always know how to prioritize your effort. She is currently the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics and conversion rate optimization. Potential business uses. Paste the data into cell A2 of the Excel file. There are a couple of other points of consideration around the future of keywords: The move towards the knowledge graph, entity searches, and Google's associated shift from indexing to understanding. 5. Attractive people on magazine covers are more likely to draw our eyes. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Pay Attention to These SEO Trends in 2020 and Beyond. Now that you have your basic keyword idea, the next step is creating your keyword theme by finding keywords that are conceptually related. All you do is go to Google and you type in "add URL to Google. 31x. 14,036 out of 14,872 profiles were successfully crawled – It wasn't a polite crawl at all. Add your robots. Keyword Usage. We all know that social links are powerful and hear terms like social rank, authority of user and frequency of tweets. On a page that is dedicated, for example, car sales, a link to a page replacement tires will be more relevant if we put a link to a page of gardening. 2. You know the numbers — Google uses over 200 ranking signals, updates its algorithm over 500 times a year, and employs thousands of engineers. Most of. Example – A business in Australia: “We should expand into the UK. 4 reviewed the information and provided details of authority and strength of potential targets. But there are challenges that come along with this too. Once you’ve created a report, the exciting part begins! Whether you’re pulling in your STAT data for a fresh report, adding it into a report with other pieces of data. Our Online Reputation Management Playbook. The findings of a recent Fractl survey clearly align with each of these trends. Persuade them: Highly ethical SEO can be undertaken by following all the marketing best practices they're familiar with. See moreWe're proud to provide a community where everyone feels safe and welcome. Every test should be repeatable and repeated multiple times. Plus great food, plenty of snacks, and conversations that’ll have your mind humming for days. 3%. When your time is already at a. When placed in front of the right audience, amazing content is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. Know enough about the problem, the site, and the available solutions to recommend the best strategy. Step 2: Reduce the number of browser requests. The author’s views are entirely their own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz. I think Facebook is somewhere between 15% and 30% of the traffic that Google's driving. That said, it's interesting that Moz email and social media subscribers who weren't Moz Blog readers felt motivated to take a survey entitled "Moz Blog Reader Survey". Take this snippet for Vail. m. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. International SEO. Ruth Burr Reedy is an SEO and online marketing consultant and speaker. 70% On-page, 30% Link-building. The first step should be identifying what's causing this issue and to do that, you'll need a process. Here's a review of the three common solutions to conquering duplicate content: 301 redirect. Here are a few reasons to use bullet points in your content to boost on-page SEO: Break content up and make blocks of text easier to read on mobile devices. Looking Forward. This is a powerful thing. But different leads will need a different number of touchpoints to finally link. Enter email * Enter display name * Enter password * Company Information Company Industry * Company Size * Level of SEO Proficiency * I agree to the Moz Terms of. MozCon is July 13-15 in Seattle. The first one, and this is just going to open up a whole rat's nest I'm sure, but okay, ALBERT. What is Moz Pro? MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. Business goals: Page views (ad impressions). Lessen the amount of CSS files (concatenate your CSS files into one file, noting that this becomes less important with HTTP/2) Minify your CSS (remove extra spaces, characters, comments, etc. This year's MozCon is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa. And we'll see you again next week for another edition of Whiteboard Friday. Please keep your comments TAGFEE by following the community etiquette. STAT SERP tracking and analytics for enterprise SEO experts. Moz API Power your SEO with our index of over 44 trillion links. Majestic SEO (Paid)The concept is simple: Ask the client what the average lifetime value of their customer is. Explain why this is important. Target informational queries and modify pages to push the user deeper into the funnel towards more transactional pages. This means that the graphs won't add up to 100 and it also tends to exaggerate the differences between the indexes. Thumbs down to: Third-Party Contextual Advertising - Google AdSense or YPN just don't excite me, and I think they'd undermonetize and be limited to only those folks who use Twitter on the web (and not through third party apps or mobile). At the suggestion of a few people in the Joomla community, I decided to site down and write a beginner's guide to optimizing a Joomla site for SEO. It’s a dominant trend for EV charging stations to be located in the parking lots of busy public spaces, like shopping centers, railroad stations, and business parks. 4. Even if you are not a UX specialist, you can assess each site as though you are a first time user. Case Studies Explore how Moz drives ROI with a proven track record of success. Welcome to r/VictoriaBC! This subreddit is for residents of Victoria, BC, Canada…Moz definition: . Organize your linking leads. txt, go ahead and throw it in Search Console, and Google will tell you that they've successfully accepted it, crawled it, and then you can see the page indexation report and what they're giving you about that sitemap. It took less than 24 hours for SB Nation to pull the piece, calling it “a complete failure. How do I get SEO Certified? Moz offers the SEO Essentials Certification program via the Moz Academy platform. That’s down from 42:1 in 2019, but is directionally in the same ballpark. Use your words. Focusing on unstructured linked citations can be viewed as a prompt to grow your community relationships — with journalists, bloggers, event hosts, business associations, and customers. Interlink and integrate related information. Brand Authority uses two core Moz strengths: (1) Our deep knowledge of search results and rich search features, and (2) Our massive database of search volume information. The goal is to put the branding strategy into the concept. Moz: Marketing Analytics Software for SEO, Links, Social, and Brand • A Vibrant Online Marketing Community • Resources for. Blog post featuring sponsor. Next the new Domain Authority incorporates spam detection. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. Ranking for the keyword “ankle boots”. In addition to the security offered by HTTPS (which we'll discuss below) there are additional SEO benefits for marketers to take advantage of. . Find the “Store View” you want to adjust and select “Edit”. If long-form blog posts aren't your thing, I invite you to check out our Moz 2013 Year In Review Infographic extravaganza! Four Big Investments 1. Establish a process for keyword research. On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. She's in need of part-time caregivers, which cost $4,125 per month. Similarly, if you enter a start month of 2018-01 and 36 months of historic data, the forecast output will begin in January 2021. There's a bunch of tools, like Sitebulb, Moz Pro, and Screaming Frog, that can allow you to analyze your technical SEO issues involved. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. The Technical SEO Certification is a five-part series dedicated to technical SEO, combining video lessons with tasks and activities to allow for practical application of important concepts. Inbound in the app ecosystem comes in many different flavors, including search, social, top charts, web-to-app, and more. Managing and making changes to tags can be tedious and involve. Here, I wanted to lay the groundwork a bit by looking at retweets as a measure of a tweet's life. The International SEO Checklist. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Don't buy fake Twitter followers. First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon. This is easy if you already have such a brand. 2. There are three (3) primary reasons to be concerned about JavaScript on your site: Crawlability: Bots’ ability to crawl your site. The findings of a recent Fractl survey clearly align with each of these trends. Brad Feld from Foundry and Moz's COO, Sarah Bird will be joining the board as Gillian Muessig. Example – A business in Germany: “We should translate our content to French. If you have a strong bond with your community, explain the basics of SEO to them and ask them to help you out. . 69%), it is clear that Facebook Advertising is an extremely cost-effective. May 29, 2013. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 3. 4. Once you’ve filled in the table, click Connect in the top right. Positioning. Whereas at an agency you might lose a client over communication lapses, in-house SEOs could lose their jobs. Key tips: Target transactional queries with pages optimized for the ideal conversion. On 8/13, that number jumped to 10. From the research shown earlier, we found that websites with the top search rankings had TTFB as low as 350 ms, with the higher ranking sites pushing up to 650 ms. (not provided) is on the rise, and we're rapidly losing keyword. SEO advantages of switching to HTTPS. So, for example, if you’re pasting session data, or click data, or revenue data, you can set that label. We work with them to bring the best content and latest trends to the stage to help set you up for a year of. According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. The marketers who are part of the Moz community are on the cutting edge of technology and tactics, but they're also passionate about bringing value from their. Bonus points: the underlying technology is very cost-efficient, making it much less expensive for us to scale over time. Know your audience. Handling expired content can be an overwhelming experience for any SEO in charge of a dynamic website, whether it be an e-commerce, a classified (example: job search, real estate listings), or a seasonal/promotional (example: New York Fashion Week) site. So it's SEO testing plus CRO testing together. The trick is to know when and how much coffee to drink for better writing. 75 Content Starters for Any Industry. de. How to Use OSE. Over the. Moz. Giving a positive experience before and after purchase, creating and fostering conversations around the brand, getting coverage. And the profitability of email remains particularly true for B2B marketers. Having huge follower numbers and low post engagement numbers looks ridiculous. ”. Syndicating Content. When creating a pay-per-click ad (PPC) ad, it is easy to overlook the importance of the display URL. Well, ALBERT, which stands for "a lighter BERT ," is. The most popular way to raise funds was to solicit Facebook supporters for individual donations. Typically you throw 50,000, if your site is that big, into a sitemap, drop it at the root, put it in robots. There's a bunch of tools, like Sitebulb, Moz Pro, and Screaming Frog, that can allow you to analyze your technical SEO issues involved. This has been further confirmed by SEOmoz and in particular Jen with the awesome case study - A Tweet's Effect on Rankings. Type 2 decisions are like walking through a door — if you don't like the decision, you can always go back. Today I'm pleased to announce that we're embarking on our journey to global expansion with support for U. Inbound in the app ecosystem comes in many different flavors, including search, social, top charts, web-to-app, and more. Please keep your comments TAGFEE by following the community etiquette. 1%) on any given day. The long tail of search demand has been around since the dawn of web search and, since that time, search marketers have been attempting to tap into the powerful stream that high quantities. Also ask for their bio/resume/credentials and look the person up on LinkedIn. The standard configurations should be fine, so no need to mess around with that. Moz Pro Your all-in-one suite of SEO essentials. TF analysis is usually combined with inverse document frequency analysis (collectively TF-IDF analysis). Add internal links to bullet points to help guide customers through the buyer's journey. So what I see lots of folks doing is they look at a search result or a set of search results in their industry. or by typing in a page/website and getting back keywords that page or website ranks for (the “Explore by. 0 and the announcement of 10-day rolling Panda. This is closely related to the fact that most smartphone searches are also local. You can do the same thing with images. 13 votes, 65 comments. 1. SERPs with 7 results were an anomaly prior to 8/13, with the system tracking a maximum of one (0. 3. First and foremost, content distribution is the thing that you need to be thinking about if you want to combat the fact that it is becoming harder and harder than ever before to stand out as a content marketer, as a storyteller, and as a content creator in today's landscape. 1. I highly suggest you check that out and start to incorporate some of that. What I'm going to show you today is not going to be perfect. Variables are super, super important in Python. Optimize for page speed. Most importantly, at the top there's a drop-down with many different mobile and tablet emulators. Click Create an account. Very few people are going to come out of the woodwork, and “extol the virtues” of an exact match domain, and put their website under the ever scrutinous eyes of. Do not use our site or tools to engage in personal attacks, defamation, harassment, spam,. While GTM is, obviously, a Google product, it’s hardly limited to just working with tags for other Google services like AdWords. To ask and answer questions in Q&A, sign up for a Moz Pro membership. I mean look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy, fulfilling way on every device, at every speed, and make it secure too. Here are the results that we saw for that evaluation: This shows that Moz DA and PA are both better predictors of ranking position than the total link count. There was no change for the 26–50% budget range, remaining at 27%. So today's session is to help you have a better handle on that once you have a list of those issues. After 5 years of organic growth (from our initial funding in 2007) and two tough, failed attempts at financing (in 2009 and 2011 ), I'm excited to announce that SEOmoz has raised $18 million in venture capital from Foundry Group and Ignition Partners. Whether it’s through manually targeted emails or personalized and behavioral based campaigns, email remarketing lifts conversion rates. It's not going to apply to you or to everyone. Functional copy stuck to the facts and just simply said what you would be finding on the page you clicked through to. Victoria loves its “little free libraries” – the homemade book exchange boxes in front of homes, schools and businesses – for good reason. More referrer data. Hank: According to Demand Curve, email marketing has a higher ROI than any other form of publicity, can drive 6x more conversions than Twitter posting, and is 40 x more likely to be noticed than what a company posts on Facebook. Your goal in this first phase of keyword research is to gather every keyword that your business would want to appear for. Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. Make sure it's targeted to the right audience, and then come up with a piece of content that's going to move the needle in the right place. Start with a spreadsheet. Having a strategy to earn, manage,. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. 33 billion will be spent on native ads in 2020 — a 4. A keyword research tool like Moz Keyword Explorer will do the trick! This tool allows you to find new keyword ideas two main ways: by typing in a word or a phrase and getting back related keywords (the “Explore by Keyword” feature):. Moz was the first & remains the most trusted SEO company. Moz API Power your SEO with our index of over 44 trillion links. Plus, more links are better than one. Despite the "Exclusion" in its name, the REP covers mechanisms for inclusion too. Preferably, if you can, you actually want to turn the test on and off for the same kinds of pages. Read the room. Every year, more women are joining the online marketing workforce. Wisely, the company also includes a CTA for commenters to refer to Moz's community etiquette guidelines before posting a comment. Expand the “Search Engine Robots” dropdown. Filter and prioritise. This past week has been a particularly frustrating one for me, and I felt compelled to share more about the behind-the-scenes operations. ”. So, in reality, people could be calling you more, they could be clicking on your website more, lots of other things. All the directives we have worked with have applied equally to all robots. So you might look at the content or title grade for something. A flawed link audit can have detrimental. Partially Accurate (+1) – Predictions that are in the ballpark, but are somewhat different than reality. Even if you are not a UX specialist, you can assess each site as though you are a first time user. There’s a Jeff Bezos saying that’s appropriate here: “There are two types of decisions. Moz Local Essential is our new entry-level solution, designed to enable local businesses with one or dozens of locations to easily capitalize on best practices and the latest trends in local SEO. Choose competitors that tend to target the same audience (s). The best option for a service-area business is to head to Google and type in this query (with the quotations). Microsoft is striking out in new directions with Edge — they're deprecating Internet Explorer for all modern platforms. blog posts vs. So if you're incorporating some of that, not only do you get the extra traffic. Exact match domains have always been the source of a lot of contention among SEOs. Also ask for their bio/resume/credentials and look the person up on LinkedIn. Now, the reason you want to do the multiple tests is because you want to be assured, confident that it was what you changed that did it. Your goal in this first phase of keyword research is to gather every keyword that your business would want to appear for. Comments are closed. This will give you a chance to discuss your needs in more detail, ask questions, and get a better sense of whether this provider is right for you. Step 1: Build the “Big List”. Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. As we said previously, in link building the end goal is a link. International SEO. These results tend to make all but the most difficult client quite happy. Pumpkin is showing you. Whilst there are certain features that are only available to Pro subscribers, we try to keep as much as. Step 4: Defining the concepts further. Don't make assumptions and let the data help you along the way. The first step to using Google Analytics to assess cross-browser compatibility is to take a look at the relative bounce rates of the different browsers your readers are using to view your website. This is partly based on experience; the ability of search engines to discover, crawl, and. For instance, it could be the case that, for the keyword "ankle boots", two of my pages are ranking at the same time: Page URL. com and . Not just the "Account Manager" or the "Sales Rep". Answer: All of the organic landing pages are the home page. In today’s post on accessibility + SEO, we’re digging into on-page aspects that include formatting text, colors, links, and content that we can’t see see but machines can. The setup: Audience: Primarily women, primary age group: 35-55. Here is what he found for us regarding desktop results: 2,063 of 5,000 localized keywords returned a local pack (that’s 41%) 2,018 of the 2,063 local packs contained the typical three listings (that’s 98%) 1,175 of the 2,063 local packs featured justifications (that’s 57% — wow!) And of these 1,175 local packs containing. The family-owned local hardware store already knows that the county fair is the biggest annual event in their area, and they’ve already got everything necessary to participate with a booth, run a contest, take photos. In this case, we have 18: Step 6: Export your keyword list to a Campaign in Moz Pro: Step 7: Filter SERP Features by “Related Questions” to view PAA box opportunities: Step 8: Explore current PAA box. 1. The fluency bias or the fluency processing bias essentially suggests that things which are more easy for us to comprehend, which are more simple for us to digest, lots of good examples here. Moz API Power your SEO with our index of over 44 trillion links. The data shows that only 25% of links to category pages are targeted - people are less likely to link with good keywords to your category pages. The screenshot below shows the effects of applying the formula to all of the data. If you combine 4 of Google’s advanced operators (inanchor:, intitle:, intext: and allinurl:) into one query, it is possible to pinpoint pages that have the term in their backlinks, in their title, on the page, and in their URL. 6 Extreme Canonical Tricks. 3 outlined how information gathered was used in decision-making process. While this won't prevent all. Now put your answers for #2 and #3 together and figure out what your unique content angle will look like. "Tag management is a concept that was born out of the increasing need for more agile marketing measurement and tracking ability. One in particular to note that is different from the web is the Top Charts in an app store. It’s called “mobile-first” because it’s not a mobile- only index: for instance, if a site doesn’t have a mobile-friendly version, the desktop site can still be included in the index. This week we're chatting about using related topics and semantically connected keywords, not just for keyword research — although that is a potential use and application — but also for some of the on-page SEO processes that we run. There's a trend emerging with Mozscape , and it's a good one. Obtainability: Bots’ ability to access information and parse your content. So funnel testing is testing all the way through the funnel, from acquisition at the SEO end to conversion. There are six parts, and they're laid out below as follows: Effects of increased/decreased volume on overall traffic. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path to ensuring your emails draw more than a yawn. Average crawl rate of 4 URLs/sec – I'm surprised we didn't get throttled more. Comparing this to the amount Google AdWords contributed (7. This package offers our industry-leading Active Location Data Management, including Google My Business Sync. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Step 2: Reduce the number of browser requests. Open up Chrome ( install if necessary) Hit the little "hamburger" menu (3 stacked lines) in the top-right corner. SEO & Progressive Web Apps: Looking to the Future. You can still expect world-class speakers sharing original information in a one-of-a-kind, charged atmosphere. Hello! A link on-topic usually more valuable than an off-topic link. So there are still a lot of reasons why you would want to consider doing Google Posts. 1. Once in my business offered me put a link to it had to do with the topic of my business. Each Type has its own set of “properties” that you can use to identify the attributes of that item. The first one is to exclude bots and spiders. No matter what topic modeling technique you choose, all rely on discovering relationships between words and phrases. Visualizing the Marketing Funnel. The shortcoming of this approach is that 1–4 are often hit or miss. 301 redirects result in around a 15% loss of PageRank. STAT SERP tracking and analytics for enterprise SEO experts. 1 minute ago · Site Map. The conversion levels remain about the same on either page. Now this is important because some studies have found that upwards of 25% of all traffic is bot traffic. If you grab your load time from Google Webmaster Tools, you can use this equation to gauge how fast you are compared to the rest of the web. com…”) and add &filter=0. Moz Brand Authority Webinar Oct 12 Register free Blog;. This phase of the process is identifying individuals/sites who would be interested in the type of content the company will produce and engaging them at multiple points with the goal to develop relationships with key influencers. This is an important finding, as it lines up with what many of us in. The average value of a Facebook donor was found to be $214. People can link to SEOmoz, Molly Moon's Ice Cream, or Lava Lamp all day long! However, be careful when your business name matches highly commercial anchor text, such as "Los Angeles Flowers," for example. Even though you enter a suite number in Google My Business, it doesn’t translate into the "Suite #" field in Google. This week we're chatting about using related topics and semantically connected keywords, not just for keyword research — although that is a potential use and application — but also for some of the on-page SEO processes that we run. Email marketing allows you to send the right message, to the right person, at the right time, at a ridiculously low. You'll see a nifty screen with lots of juicy info. Instead of gaining traffic by opting-out of featured snippets, we found we actually lost a significant amount of traffic quite quickly.